A visual identity and campaign created for Everybody Moves, a movement designed to reframe body image perceptions in fitness. The campaign uses animals as a playful and inclusive metaphor to encourage people to begin their fitness journey, regardless of appearance, body type, or experience level. It challenges the often unrealistic standards set by traditional fitness brands, which frequently feature elite athletes, leading many individuals to feel discouraged by comparison. Everybody Moves promotes the idea that movement of any kind is valuable and that everyone can participate in their own way.